Domain Extension Matters

What’s going on guys, I’m back with a report regarding January and some interesting things I’ve been reading and implementing.

Not much has changed income wise, it’s more about spending and spending. Well, not too much spending. Although I am putting my eggs into a new basket.

It’s related to the local .ca niche site. I went ahead and did some keyword research regarding what I already wrote about 2 months ago, and let me tell you…knowing which domain extension is best matters.

To my surprise, a dot com website was ranking for that keyword with a domain authority of 1, while mine which has a DA of 11 was not. The article wasn't regarding something local, but the fact was that a dot ca domain extension pushed me to the 3rd page. Hell, the link on the first page didn't even have the same search terms.

Regardless, based on this little event, I was pretty much convinced that it depends what kind of domain extension you have. To know which domain extension is best, figure out what kind of website you are making. If it's local, you better be trying to rank for local keywords. Otherwise, go with a dot com extension.

Analyzing this blog on long tail pro, I now have a domain authority of 14. Pretty damn good. I might take some time to look up a keyword to rank for with this blog post.

The .ca beauty blog was at 11 or 13. This is just from 3 months with literally very minimal back link effort. I'm going to take a leap and write 15 solid articles, ranging from 500-1500 words on the new dot com blog and then start playing the field.

One of the things I look forward to is using The Hoth. You can book a little phone call with them to discuss what's up. The Hoth provides you with a backlink service, and I'm looking at either the $60 or $100 plan. Canadian exchange rate sucks, so I might just stick with the $60 and see what happens.

Along with trying to obtain a higher domain authority through The Hoth, I will also be doing some of my own backlinking and writing articles.  Realistically, my goal for this month is to pull in $50 from Amazon Affiliates and I will be buying The Hoth services by February 12th, giving me 2 weeks to rake in the rewards, or not.

I have completely stopped writing on the fitness niche site until I can get the new beauty blog to be self sustaining, and if The Hoth thing works out, I believe it will give me more time to focus on looking for those 5 keywords which haven't been used in fitness yet.

SEMRush is becoming very useful to me. Putting in websites that are have a low domain authority in long tail pro provided me with plenty of article ideas I can rank for.

In addition, after listening to the new Authority Hacker podcast, I decided to develop my own blog post template. I've got a blog post checklist, which I am already deviating from, but no solid template.

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It's been about 2 months, and some parts in the checklist are becoming irrelevant. The 100 TIP thing is completely dead now, the returns were negligible. I'll be going back to finding 10 new blog/niche sites everyday in this industry and the beauty industry to grow authority.

So besides buying another domain, which would make my domain count since November 2015 a total of 5, not much money has been spent for the past month.

The New Dot Com Niche Website

  • $12 USD for domain name on shared hosting with dreamhost
  • $5 for a Logo from Fiverr

Just by reading a few online resources regarding blog post templates;

General Blog Post Template

Have the first few sentences grab the attention of the person reading. Everyone is saying this can be done by telling a joke, relating to them, or telling them an interesting fact or statistic.

Let's assume we can do that. What's next?

Well, now you want to describe the point of the 500-1000 other words you wrote. As you might be reading this, you may be realizing "uh oh, I haven't done this for all my previous posts", I know I haven't.

After telling your reader the purpose of the article, you want to organize the information you are trying to convey. Make it something that is easy to read, such as; lists, tips, how to's, infographics, or anything that organizes the wall of text.

Use your favorite blogs or websites as examples, look at their content and use it to your advantage.

There are basically only 3 steps to having a solid blog post template. One, grab the readers attention. Two, convey the purpose of the article, and three, organize your 1000 damn words.

Yes you need to add pictures to your post. Make sure you add images that help convey your message, not to just take up space. If your post needs a featured image, use canva and pixabay to make a nice little header.

Finally, you want to insert a call to action. This doesn't necessarily mean to send your audience to amazon or an affiliate you work with, it could be a free pdf download or an email subscription.

Edit, proof read, and work on the formatting of your blog post. You don't want to release something then have to keep coming back to do minor changes. I do, and it's annoying as hell.

Remember, knowing which domain extension is best for your website or blog is important. Figure out if you want to be local or global. A dot com extension is still the best, but if you wanted to make a website about running shoes and runningshoes.com is taken, either try a different name, or do running.shoes.

Appreciate you taking the time to read this post. Looking forward to February. Read up more on those 3 resources I listed above, and have an amazing week.

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