Build your Website Audience

Let’s assume you already have people coming to your website. The next important step is to build your website audience. How do you do this? There are a few ways; be an authority, be relatable, have a unique opinion;  or simply just do giveaways.

Examples of Products

  • Step by Step Guides
  • Printable Checklists
  • eBooks
  • Online Courses
  • Affiliate Links with Discounts for Products/Services
  • Monthly Giveaways

Notice something about most of these free giveaways? They mostly online content. The easiest ones to create are the checklists and guides.

If you have informational content on your blog, chances are pretty high that you can just compress some of it into a nice looking PDF to give away.

This will provide your blog with value and it may be used to capture emails by giving your readers an incentive to sign up to your newsletter. It doesn't have to be special or anything, just email them your latest blog posts at the end of the month.

Luckily for me, I already had a plan to make a PDF checklist, so one of my blog posts is structured in such a way that allowed me to make a free product.

12 step blog post checklist

Create free content to build your website audience


1. Go to Canva and choose the size for your product

2. Upload your logo and any other CC0 content you may want to use.

3. Begin writing out your content

4. Properly format your product to match your brand and so its readable​

5. Download your product as a PDF and upload it to your blog.


Get someone on Fiverr to do all of this for you, just provide them with a basic outline of what you want and all the CC0 images.

I hired a new eBook cover designer to make something new for me. The reason why I went with a new designer was because everyone else's shit looked very generic on the front page.

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Now that your PDF is done, we have to set up a proper way for your audience to receive it.

6. Create a MailChimp account if you don't have one already.


7. Make a list for your new subscribers.

8. Setup a welcome email so it automatically sends the new subscribers a link to the PDF.

There you have it. When someone decides to give you their email, they will be sent a link to download your free PDF.

The only thing missing from this is the integration of email sign up. We must decide how to get your audiences emails, whether it be from the sidebar, a ribbon or a pop-up.

​There are generally two ways of doing this, the free method and the paid.

Free Method

Setup a newsletter sign up area somewhere on your blog. To do this, use the MailChimp HTML code in your blog post or the sidebar HTML widget.

HelloBar and SumoMe both give you access to a free Ribbon and a Pop-Up, they are integrated with MailChimp.

hello bar

Paid Method

I use Thrive Themes, and have set up an exit pop up that shows when you decide to leave the page. When you sign up, it sends you an email with the link to download a free copy of the PDF and it also redirects you to another page.

The process to build your website audience is pretty simple. Giveaways will get you new traffic from your current readers social shares and also keep people coming back because they are subscribing to get your free high quality products.

Thanks for taking the time to read this. Let me know what kind of products you give away for free to grow your email lists!

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